Disclaimer
This page sets out the disclaimers that apply to Keel. They sit alongside the terms and privacy policy — please read all three.
Affiliate disclosure
Keel earns referral fees from some of the operators it reviews. When a reader follows a tracked link to an operator and goes on to transact, the operator may pay Keel a fee under a standard affiliate agreement. The fee is paid by the operator and does not affect the price, terms, or experience the reader receives. It does not change which operators we list or how we describe them.
Affiliate links on this site are marked with a tracking parameter (a refcode). Following one is voluntary; you can also reach any of the operators directly without using a tracked link.
No financial or wagering advice
Nothing on Keel constitutes financial or wagering advice. Reviews describe operators and their licensing position; they do not predict outcomes or recommend a strategy. Any decision to deposit money with a gambling operator is yours alone.
Risk warning
Gambling with real money carries a risk of financial loss. Outcomes are random and over time the operator's house edge applies. Some people develop gambling problems. If you're worried about your own play or someone else's, please use the resources on the responsible gambling page or call the National Gambling Helpline on 0808 8020 133.
Accuracy of information
We make reasonable efforts to keep editorial content current. Licensing facts, bonus terms, and operator details change. The UKGC public register is the canonical source for any licensing question, and we link to it on every review. If you spot something out of date or wrong, write to desk@keelguide.co.uk.
Third-party links and content
Outbound links lead to third-party sites (operators, regulators, support charities) that we do not control. We choose links carefully but we are not responsible for the content of those sites or any change they may make to it after we link.
Jurisdiction
This site is intended for residents of Great Britain who are aged 18 or over. The operators we list are licensed for the British market. If gambling is illegal in your jurisdiction, please don't use the linked operator sites.