Terms & conditions
These terms apply to your use of keelguide.co.uk. The site is run by Keel as an editorial publication. By using it, you agree to the terms below. If you don't agree, please don't use the site.
Last updated: April 2026.
Eligibility
You must be aged 18 or over to use this site. Where required, an age-verification gate appears on first visit and your confirmation is stored in your browser's local storage. The site is intended for residents of Great Britain.
Editorial nature
Keel is an information resource. We do not take wagers, run gambling games, hold customer funds, or operate any gambling product. The operators we review are independent companies licensed by the UK Gambling Commission. Your contractual relationship is with the operator, not with us.
Affiliate disclosure
We earn referral fees from some operators when readers follow tracked links from our site and subsequently transact with the operator. The fee is paid by the operator, not by you. It does not change the price or terms you receive from the operator. The fee does not influence which operators we list or how we describe them.
Accuracy
We make reasonable efforts to keep reviews and licence references current. The UK gambling market changes — operators are acquired, licences are revised, terms are updated. We re-check listed operators on a rolling basis. The UKGC public register is the canonical source for any licensing fact, and we link to it on every review. Where the register and our page disagree, the register wins.
Your conduct
You may not use this site to scrape, harvest, or republish content at scale; to attempt to circumvent the age gate; to harass the editorial team; or in any way that is unlawful in your jurisdiction. We reserve the right to refuse access to anyone who breaches these terms.
Intellectual property
Editorial content on this site — text, images, design — is © Keel unless otherwise marked. Operator names and logos are the property of the respective operators and are used here for editorial reference only. Quotation for review and journalistic purposes is permitted; wholesale republication is not.
Liability
We provide the site on an 'as is' basis. We do not warrant that the site is free of errors or that any review reflects the most current state of an operator's product or licence. To the extent permitted by law, we are not liable for any loss arising from your use of the site or from gambling on any operator referenced from it.
Governing law
These terms are governed by the laws of England and Wales. Any dispute is subject to the exclusive jurisdiction of the courts of England and Wales.
Changes
We may update these terms at any time. The date at the top of the page shows the current version. Material changes are flagged on the home page for at least seven days.
Contact
Questions about these terms: desk@keelguide.co.uk. Postal: Keel, 12 Hatton Garden, London EC1N 8AN, UK.